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Industry

Telecommunications

Outcome

Evidence Based analysys of sales results and prediction for further outcomes.

Region

Worldwide

How enxoo telco enhanced TK Telekom’s CRM, delivering greater efficiency, compliance and data intelligence for staff at every level.

TK Telekom is a forward-thinking telecommunications operator, established for over 11 years. TK provides solutions and services to corporate business, public sector and the rail network, as well as individual consumers. TK were originally a subsidiary of Polish Railways PKP S.A. and have an impressive infrastructure, made up of 30,000 km of network lines connecting 300 towns and cities throughout Poland. In 2015, Netia, one of the biggest and fastest growing telecommunication providers in Poland, acquired TK Telekom, and is also using Telco now.

Business Needs

lead capture, through presales and closing business, continuing into the delivery phase. TK needed a CRM system that would allow them to specifically identify sales opportunities easily, facilitate service installations and process billings.

The CRM also had to provide improved reporting and visibility into the sales pipeline and delivery operations, and above all, be able to keep track of their business specific KPIs.

Solution & Benefits

TK Telekom decided to implement the industry solution enxoo CPQ & telco framework, a Salesforce CRM extension developed with the needs of the telco industry in mind. In just eight weeks, industry solution enxoo CPQ & telco framework was fully adapted to meet TK Telekom’s needs, giving them both greater flexibility and extensive mobile access. Through tailored reports and dashboards, sales representatives can now easily use the data to make more informed decisions, while managers have a clearer picture of sales activities and into their clients.

Because of industry solution enxoo CPQ & telco framework TK Telekom has now a significantly better access to data, and their sales forecasts are better than ever before. In addition, this solution easily stores all location information needed to comply with TERYT (the national registration database), further simplifying reporting to local authorities and regulatory bodies.


“The overriding goal of TK Telekom was to introduce a complete managerial tool, as well as downscaling administration and reporting actions.”

Radosław Sułek

Strategy Advisor to the Management Board – TK Telekom