Enxoo changed its visual identity! Here’s why.
That’s right –
Why have we changed our brand?
You can see the new look anywhere we’re out in public, like our website, social media, and trade-fairs; but that’s not the only thing that’s different. Since our founding in 2011, we’ve transformed in many ways. But in the last few years, we’ve changed quite a lot. Our business has evolved and developed, actively responding to the market, clients, and partners’ needs. Our company grew from a small-sized enxoo to become a mature and confident Enxoo brand. Today the organization is permanently growing and Enxoo does not only respond, but also participates in changing and transforming the world.
Using our know-how and years of experience in creating Industry Cloud Solutions, we’ve decided to focus on two main
Those’re solid assumptions. They needed SOLID foundations
The old look started to chafe. Our design goal was to better match the way we look to our values and the partners we cooperate with.
The new identity had to satisfy all of the existing expectations of what our original brand stands for, while simultaneously moving forward to acknowledge the maturity, yet simplicity of our mission and vision.
All around us we see great potential in companies. And that exact outstanding value in perceiving the world from different perspectives we emphasized with the new brad visibility. Our identity system consists of a single 3D solid that has many possible arrangements – . The logo is a reminder that it’s possible to change the perspective, and at the same time – remain true to oneself. The ability to do that is, what we believe, the definition of a good digital transformation.
Have you ever wondered how to read our name? Hope this short video will clarify it a bit!
We believe the new look better matches what we’ve become: a growth partner, being not a solution provider but a specialized digital transformation guide.
We’re pretty darn happy with it and hope you are too!