09 April Enxoo HQ / Atlas Tower / Warsaw
Over the past few years, marketing automation has become a real breakthrough in many B2C businesses. Nowadays it is a core foundation for developing and designing a seamless and relevant customer experience at scale. On Enxoo Breakfast we have discussed the 4rh industrial revolution implications and newest research insights on how do marketing automation evolve the relationship between brands and customers. We also shared a bit of behind of the backstage and shown Salesforce Marketing Cloud real capabilities in addressing those changes.